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Apprentice star Akeem Bundu-Kamara runs an online sportswear company worth just £28

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Apprentice star Akeem Bundu-Kamara runs an online sportswear company worth just £28

A contestant on The Apprentice, who boasts that he is on ‘the pathway to making it’, runs an ethical sportswear firm which was worth just £28 last year.

Despite the measly sum, Akeem Bundu-Kamara, 30, bragged about being ‘a numbers guy’ in a summary of his talents on the show as he hoped to impress Lord Sugar.

The strategy manager, owns his own Sportswear brand claims to ‘think carefully about his every move.’

Success? Apprentice star Akeem Bundu-Kamara's, 30, online sportswear company is worth just £28 in accounts from the 'numbers guy'

Success? Apprentice star Akeem Bundu-Kamara's, 30, online sportswear company is worth just £28 in accounts from the 'numbers guy'

Success? Apprentice star Akeem Bundu-Kamara’s, 30, online sportswear company is worth just £28 in accounts from the ‘numbers guy’

Companies House document reveal that he has a long way to go before he reaches the pinnacle of business success.

His company Lockr Sports Ltd, which sells sustainable sports clothing and shoes had assets of just £221 when its first set of annual accounts were drawn up on January 31 last year.

But after liabilities of £193 were deducted, it was worth just £28, according to the accounts which were signed off by ambitious Akeem last November.

The company which had just one employee during the accounting period is linked to Akeem’s online sportswear retailer Lockr Space.

'Side-hustle': Akreem insisted that the reason for the low value of his firm was related to a period when his website had been active for little over a month

'Side-hustle': Akreem insisted that the reason for the low value of his firm was related to a period when his website had been active for little over a month

‘Side-hustle’: Akreem insisted that the reason for the low value of his firm was related to a period when his website had been active for little over a month

His platform sells long lasting and comfortable clothing that are made from environmentally-friendly and sustainable materials such as hemp and corn fibre.

Akreem insisted that the reason for the low value of his firm was related to a period when his website had been active for little over a month.

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He said in a statement: ‘I incorporated my company, an online sustainable sportswear retailer, in January 2020 but didn’t launch the website until December 2020.

‘I started the brand as a side-hustle with very little investment, but have been developing and growing the business over the last year.

‘In its first year, the website has gone from strength to strength, the portfolio of brands we stock has increased and I’m excited about its continuing growth.’

Sums: Lockr Sports Ltd which sells sustainable sports clothing and shoes had assets of just £221 when its first set of annual accounts were drawn up on January 31 last year

Sums: Lockr Sports Ltd which sells sustainable sports clothing and shoes had assets of just £221 when its first set of annual accounts were drawn up on January 31 last year

Sums: Lockr Sports Ltd which sells sustainable sports clothing and shoes had assets of just £221 when its first set of annual accounts were drawn up on January 31 last year

Apprentice viewers saw London-based Akeem narrowly escape becoming the first contestant to be ‘fired’ by Lord Sugar in the first episode of the new series. 

He was called before the business tycoon alongside fellow contestants Akshay Thakrar and Harry Mahmood, after the men’s team failed dismally in an exercise to create a new cruise ship brand.

Akeem breathed a sigh of relief as he was allowed to stay on the 12 week show with Ashkay as Harry was given his marching orders.

The keen footballer and athlete was inspired to create his retail site around three years ago after buying a poorly fitting sportswear top.

Akeem who has a full time job for a financial firm, claimed the cheap base layer item was uncomfortable, smelt bad and was ‘designed to be thrown away’.

It made him realise that ‘functional, premium and sustainable sportswear’ was hard to find in the UK and he decided to create his own platform.

The ethical credentials of products on his website means they more expensive than ordinary High Street brands with hoodies priced from £79 to £249 and mens shorts starting from £40 to £54.

Women’s leggings on the site are currently priced at between £42 and £80 with sporty crop tops priced between £35 to £57.

The website states: ‘Cheap, unreliable, ill-performing sporting apparel won’t help you get results. These items will eventually be dumped in a waste pile after being underused.’

It continues: ‘Fast fashion has plagued our high streets, our wardrobes and worse of all, our landfills.

‘Sportswear is no exception and genuine efforts are being made by choosing a better alternative without compromising quality.

‘It is important to us to consider how we can be more sustainable and provide key brands that represent the top levels of sustainability.’

Careful: Apprentice viewers saw London-based Akeem narrowly escape becoming the first contestant to be 'fired' by Lord Sugar in the first episode of the new series

Careful: Apprentice viewers saw London-based Akeem narrowly escape becoming the first contestant to be 'fired' by Lord Sugar in the first episode of the new series

Careful: Apprentice viewers saw London-based Akeem narrowly escape becoming the first contestant to be ‘fired’ by Lord Sugar in the first episode of the new series

The authorised biography for Akeem on The Apprentice website said that he ‘considers himself a people’s person who loves being around others’.

It added: ‘However as a ‘numbers guy’, his analytical ability often causes him to think carefully about his every move, as he claims he will come in with a ‘calculated point of view.”

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‘Ready to provide the facts, Akeem says he has ‘got the ambition, the drive and the experience working with strategy’ to stand him out from the crowd, as he states he’s already on ‘the pathway to making it’.’

Akeem also bragged of his business prowess, saying: ‘My growing up has made me who I am, I’m able to converse with everyone, but also able to show that financial, business side to myself.’

Companies House records reveal he and a friend launched an earlier company in May 2015 called Pitchup Sports, but it was dissolved in August 2016 without ever filing accounts.

The ‘side-hustle’ business helped footballers in London by matching spare players with teams to ensure that they could always field enough people for five-a-side games.

Akeem was also a director of a third company called The Session Space between May 2019 and June 2020 when he resigned.

The company which is now dissolved was described in Companies House records as being involved in ‘renting and operating of Housing Association real estate’.

Akeem’s representatives have been contacted for comment.  

Biography: The Apprentice site reads: 'His analytical ability often causes him to think carefully about his every move, as he claims he will come in with a 'calculated point of view'

Biography: The Apprentice site reads: 'His analytical ability often causes him to think carefully about his every move, as he claims he will come in with a 'calculated point of view'

Biography: The Apprentice site reads: ‘His analytical ability often causes him to think carefully about his every move, as he claims he will come in with a ‘calculated point of view’

Apprentice star Akeem Bundu-Kamara runs an online sportswear company worth just £28Source

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