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Radio ratings will finally get with the times by measuring live streaming

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Radio ratings will finally get with the times by measuring live streaming

The radio ratings are finally getting with the times by updating the way they measure ratings.

Due to the increase in live streaming, ratings will now start to include streaming devices, according to The Australian.

For the past 70 years, ratings were measured by listener surveys, many of which still involved paper diaries that consumers would fill out and submit.

Finally! The radio ratings are getting with the times by updating the way they measure ratings. Due to the increase in live streaming, ratings will now start to include streaming devices. Pictured: KIIS FM's Jackie 'O' Henderson and Kyle Sandilands, Sydney's most popular FM duo

Finally! The radio ratings are getting with the times by updating the way they measure ratings. Due to the increase in live streaming, ratings will now start to include streaming devices. Pictured: KIIS FM's Jackie 'O' Henderson and Kyle Sandilands, Sydney's most popular FM duo

Finally! The radio ratings are getting with the times by updating the way they measure ratings. Due to the increase in live streaming, ratings will now start to include streaming devices. Pictured: KIIS FM’s Jackie ‘O’ Henderson and Kyle Sandilands, Sydney’s most popular FM duo 

Commercial Radio Australia chair and Southern Cross Austereo chief executive officer Grant Blackley said: ‘The consumption of audio has changed demonstrably from where it used to be.

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‘It’s more out of home, digital devices, on the run, at leisure and we are moving away from that recall, in-car and at-home model that is being super enhanced to accurately reflect new consumption of audio.’

Breakfast radio royalty Kyle Sandilands and Jackie ‘O’ Henderson were recently dethroned by AM station 2GB’s Ben Fordham in the latest Sydney ratings.

The KIIS FM duo had been named the most popular show across both AM and FM bandwidths in June, but the most recent figures show Fordham has reclaimed his crown.

Fordham, 44, now has the leading share in Sydney’s breakfast market with 16.8 per cent, having grown his audience by an impressive 3.5 points since the last survey.

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Coming in second was ABC Radio’s Wendy Harmer and Robbie Buck with a 14 per cent market share.

Kyle and Jackie O placed third with 12.1 per cent after tumbling by 3.4 points.

Success story: Breakfast radio royalty Kyle Sandilands and Jackie 'O' Henderson were recently dethroned by AM station 2GB's Ben Fordham in the latest Sydney ratings

Success story: Breakfast radio royalty Kyle Sandilands and Jackie 'O' Henderson were recently dethroned by AM station 2GB's Ben Fordham in the latest Sydney ratings

Success story: Breakfast radio royalty Kyle Sandilands and Jackie ‘O’ Henderson were recently dethroned by AM station 2GB’s Ben Fordham in the latest Sydney ratings

The result is nothing short of a coup for Fordham, who replaced industry titan Alan Jones as host of 2GB’s breakfast show a year ago.

Despite the outcome, The Kyle and Jackie O Show still has plenty to celebrate.

The program continues to dominate the FM airwaves, beating their closest rival, WSFM’s Jonesy and Amanda, by 3.3 per cent in the latest survey.

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The outcome also marks Kyle and Jackie O’s twentieth consecutive No. 1 spot on the FM bandwidth.

Nova FM’s Fitzy and Wippa, meanwhile, suffered a lacklustre outcome with a 6.1 per cent audience share, and 2Day FM’s Morning Crew with Dave Hughes, Ed Kavalee and Erin Molan languished at the bottom of the leaderboard with just 2.4 per cent. 

Still ruling the FM! The Kyle and Jackie O Show continues to dominate the FM airwaves, beating their closest rival, WSFM's Jonesy and Amanda, by 3.3 per cent in the latest survey

Still ruling the FM! The Kyle and Jackie O Show continues to dominate the FM airwaves, beating their closest rival, WSFM's Jonesy and Amanda, by 3.3 per cent in the latest survey

Still ruling the FM! The Kyle and Jackie O Show continues to dominate the FM airwaves, beating their closest rival, WSFM’s Jonesy and Amanda, by 3.3 per cent in the latest survey

Radio ratings will finally get with the times by measuring live streamingSource

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