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The African Brands Media Limited has announced plans to unveil ‘The Africa’s 100 Most Valuable Brands 2023’ on March 29 in Lagos.
In a statement, the company noted that the Africa’s 100 Most Valuable is a special report of an exclusive ranking of Africa’s best brands.
According to the firm, it showcases brands achievement to the African audience, adding that It is a consumer led survey that establishes brands preferences across the continent.
it disclosed that a survey was conducted in 23 countries, covering all Africa’s economic regions and collectively representing at least 75 per cent of the population and Gross Domestic Product of Africa.
The Chief Executive Officer of the firm, Desmond Esorougwe, said, “The brands are among brands across Africa or within the region mobile interviewing have proven to be the most effective way to reach Africa consumer because of the high penetration of mobile as a primary mode of communication.”
He stated that to make the list of the Africa’s most valuable brands, the brands have to be available in at least one other country other than their domicile market.
According to him, given the fragmentation and proliferation of local media, the media list is focused only on truly Pan-Africa countries.
“Overall, the most valuable brands are based on the most rigorous consume-led methodology consistent with global best practices and the most representative and comprehensive study and ranking of brands in Africa,” he said.
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