Wema Bank Plc said it has launched a self-service platform called Phygital Branch, which combines the best aspects of traditional and digital banking in all its branches nationwide.
The bank disclosed this in a statement.
Wema Bank’s Head of Brand and Marketing Communications at the launch of the initiative, Mabel Adeteye, said, “Phygital is the result of Wema Bank’s recognition that a segment of our customers still enjoys the physical experience of traditional banking but without potential hassles such as queues that can diminish the experience.
“Phygital tablets grants our customers the seamless in-branch experience they desire by reducing the amount of time spent in the branch and eliminating long queues.”
On the Phygital tablet, the bank said, customers could perform a range of financial services on their individual accounts such as checking account balances, transferring funds, upgrading, or reactivating accounts, updating account information, generating statements of account, letters of reference and non-indebtedness, among others without speaking to a customer representative or filling a form.
It said, already, customers were becoming acquainted with the Phygital Branch.
The statement added that, “One such is Madame Olivia Oluwashetemi, who after initial skepticism, lauds Phygital as a very smart and welcome idea.
“When I visited my Wema branch some days ago to sort out some issues with customer service, I was told I could save some precious time by going on this new platform, Phygital. And to my pleasant surprise, I was through reactivating my account and updating my phone number in a few minutes.”
The bank said the launch of Phygital further drove Wema’s digital dominance, which ALAT helped establish, but while ALAT is fully digital, Phygital combined the physical and digital banking, and allowed customers a wider range of options for how they choose to bank.
Adeteye said, “At Wema, we are constantly evolving and working to improve the lives and experiences of our customers. Phygital is another in a long line of products and services designed to provide them with the seamless customer services for which they trust us.”
