A timeeee was had
No one’s happier than A$AP Rocky who cheered on his superstar boo thang Rihanna as she shocked the world with an iconic pregnancy reveal during her buzzy Super Bowl performance.
The doting dad could be seen cheesing on the sidelines during Rih’s performance while her fans dragged him for delaying her upcoming music/tour YET AGAIN.
Rocky and Rih-Rih welcomed their son in May 2022 ahead of Rih’s history-making moment as the first-ever pregnant Super Bowl halftime performer.
Naturally, the rapper and founder of whisky brand Mercer + Prince was all smiles while hosting and performing at his “Mercer + Party” Super Bowl afterparty at Maya Day Club in Scottsdale, AZ.
Source: Shareif Ziyadat
Source: Shareif Ziyadat
Source: Shareif Ziyadat
Source: Shareif Ziyadat
Notable guests included YG, Tyga, A$AP Ferg, French Montana, Kevin Gates, Alexander Edwards, Cara Delevingne, Tiffany Haddish, G-Eazy, and more.
Source: Shareif Ziyadat
Source: Shareif Ziyadat
Source: Shareif Ziyadat
Source: Shareif Ziyadat
For those late to the party, Mercer + Prince–a blended Canadian whiskey co-developed with Global Brand Equities and E. & J. Gallo–launched last spring and is currently available in liquor stores in New York, Los Angeles, Atlanta, Washington DC, New Jersey, Chicago.
“I’m so excited and grateful to finally introduce Mercer + Prince to the world,” says Rocky in a statement. “I have been learning about whisky from all over the world for the past decade and wanted to defy the rules to create something unique, while honoring and respecting industry traditions.”
Recently, the brand announced its expansion into Baltimore, Detroit and Connecticut.
Source: Shareif Ziyadat
With a unique bottle designed by Rocky himself, the emerging brand is carving out its very own lane in the celebrity spirits industry.
“The bottle I designed is made to connect with the contemporary consumer,” said Rocky in an interview with Rolling Stone.
“Mercer + Prince is smooth in taste, disruptive in packaging, and close to my heart in name. It’s accessible to all and appeals to a diverse audience, which was very important to me.”
