‘Shina’ director Muyiwa Adesokun didn’t expect Netflix hit

Celebrity Gig

His first film as a writer and director, Shina, remained on the Netflix Top 10 chart for weeks after its release on June 14, 2024, a surreal experience for him considering where he started from.

The filmmaker believes a good story must be marketable, but emphasises that the cost of filmmaking is incredibly daunting, making it difficult to create art for art’s sake.

In an exclusive interview with Pulse Nigeria, Adesokun discusses his journey as a filmmaker, and the future of his career.

I’ve always been interested in filmmaking. As a kid, I would watch the credits after a film and imagine how amazing it would be to be part of the team that created it. While writing poetry and making films may seem worlds apart, I’ve found a connection between the two in storytelling. Both mediums aim to tell a story, and that made the transition feel natural for me.

The story is the heart and soul of any project. Everything begins with the story — what message it conveys and how it resonates. It all starts there.

After completing the script, it was then reviewed and I got feedback from other writers and producers. These discussions also led to potential casting and things like that. In preparing to direct I also consumed content from filmmakers like Jordan Peele and Quentin Tarantino. Their different approaches to filmmaking inspired me.

It was surreal. I didn’t expect it to be on Netflix for 49 days, seven weeks! In addition, it’s the second most-watched film on Netflix in 2024 in Nigeria. It means a lot to me and the team. It surpassed our expectations.

Fantastic! I couldn’t have asked for a better team for my debut. We forged relationships and friendships that will last a lifetime. This project was full of firsts — my first time writing and directing, Carmen Lilian’s first time directing, and Timini’s first time as an executive producer.

It’s challenging. As a creative, it’s easy to become entirely focused on your art, but creating a film requires a lot of resources. The good news is that a strong story or project tends to attract interest and investment. It becomes easier to get people on board. For me, a good story strikes the right balance — creatives enjoy making something remarkable, and for investors, there’s almost a guarantee of return on investment. However, no matter how good a story is, it must be marketable. That simply means it must have the potential to connect with its audience in a relatable way.

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I’m thrilled that the body of work I’ve put out so far has been well received. My book, The Taxi Driver and Other Poems debuted at number 14 in African Poetry worldwide on Amazon. As for Shina, I mentioned the milestones earlier. I’m just grateful to see the goals I set seven or eight years ago are coming to life.

A major challenge is the cost of making a film. If I were to make Shina today, it would cost double or even triple what it did originally. The cost of filmmaking continues to rise at an alarming rate, which is daunting. This ties back to my earlier point — it’s become too expensive to create art for art’s sake. Today, it has to be profitable.

I believe the industry’s strength lies in its people — writers, directors, actors, producers, crew members, journalists — the entire ecosystem. As for weaknesses, I think there’s room for more collaborations. By working together, we can firmly establish Nollywood as one of the world’s top film industries. We have the stories, and we have the talent; we just need to collaborate more.

Definitely Kayode Kasum. He’s exceptional at what he does. His attention to detail, passion for storytelling, and relentless drive to outdo his previous work are truly inspiring. I’m also inspired by the works of Kemi Adetiba and BB Sasore.

I believe they fuel each other — success in one area energises the other. I also have a great support system. Being a stickler for time management helps me make the most of each day, though I often wish there were more than 24 hours.

Learn how to write for film and television. It’s a skill that will make you a better storyteller and benefit you throughout your career. And most importantly, just go for it — do everything you can to make your first film.

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