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Gemma Collins launches her debut collaboration with New Look

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Gemma Collins launches her debut collaboration with New Look

Gemma Collins can add to her thriving list of career accomplishments after launching her first collaboration with high street retailer New Look.

The former TOWIE star, who last month completed the tour of her one-woman show, is no stranger to the world of fashion as she manages her own, self-titled collection. 

And now, businesswoman Gemma, 41, has joined forces with New Look in a deal reported to be worth £1million, to curate a gorgeous line, which she has promised shoppers will leave them ‘looking and feeling amazing.’ 

Exciting! Gemma Collins, 41, (centre) has launched her debut collaboration with New Look and promises shoppers that her range will leave them 'looking and feeling amazing'

Exciting! Gemma Collins, 41, (centre) has launched her debut collaboration with New Look and promises shoppers that her range will leave them 'looking and feeling amazing'

Exciting! Gemma Collins, 41, (centre) has launched her debut collaboration with New Look and promises shoppers that her range will leave them ‘looking and feeling amazing’

The launch, which marks the start of the GC’s ambassadorship with the fashion brand, boasts a collection of over 30 items, including clothing, swimwear and accessories. 

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It has been branded ‘bright, empowering and unapologetic – just like Gemma.’ 

A source has revealed that the ‘lengthy and lucrative’ deal has banked the former TOWIE star £1million, telling The Sun: ‘Gemma’s contract with New Look will go on for a long time, which is how she is easily going to make over £1million’. 

With the summer months looming, Gemma’s range features pops of lemon, sunny prints and glamorous shapes – with sizes ranging from 8 to 28. 

Summer vibes: With the summer months looming, Gemma's range features pops of lemon, sunny prints and glamorous shapes - with sizes ranging from 8 to 28

Summer vibes: With the summer months looming, Gemma's range features pops of lemon, sunny prints and glamorous shapes - with sizes ranging from 8 to 28

Debut range: The launch marks the start of the GC's ambassadorship with the fashion brand

Debut range: The launch marks the start of the GC's ambassadorship with the fashion brand

Stylish: With the summer months looming, Gemma’s range features pops of lemon, sunny prints and glamorous shapes – with sizes ranging from 8 to 28

Jam-packed schedule: It has been a busy time for Gemma, who last month completed the tour of her one-woman show

Jam-packed schedule: It has been a busy time for Gemma, who last month completed the tour of her one-woman show

Jam-packed schedule: It has been a busy time for Gemma, who last month completed the tour of her one-woman show 

Upcoming: The items will be shoppable online and in-store from 17 May, with prices up to £55.99

Upcoming: The items will be shoppable online and in-store from 17 May, with prices up to £55.99

Upcoming: The items will be shoppable online and in-store from 17 May, with prices up to £55.99

The items will be shoppable online and in-store from 17 May, with prices up to £55.99. 

Alongside the launch, Essex’s most famous diva will be searching for the next New Look campaign star to join her as part of her AW22 campaign. 

Auditions will be held virtually via TikTok from 11 May, as well as physically at New Look’s Liverpool One store on 19 May. 

Competition: Alongside the launch, Essex's most famous diva will be searching for the next New Look campaign star to join her as part of her AW22 campaign

Competition: Alongside the launch, Essex's most famous diva will be searching for the next New Look campaign star to join her as part of her AW22 campaign

Opportunity: Auditions will be held virtually via TikTok from 11 May, as well as physically at New Look’s Liverpool One store on 19 May

Opportunity: Auditions will be held virtually via TikTok from 11 May, as well as physically at New Look’s Liverpool One store on 19 May

Competition: Alongside the launch, Essex’s most famous diva will be searching for the next New Look campaign star to join her as part of her AW22 campaign

Only last week, it was announced that Gemma has teamed up with Durex to release a range of sex toys to break down the stigma of self-love.

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The reality star took to Instagram to announce the sex-positive partnership with a short video on Friday evening.

In the clip, a glamorous Gemma spoke to the camera and questioned: ‘Guys it’s 2022, why do we get so awks about self-love huns?’  

‘It’s so important to take some time for yourself, if you know what I mean’, she cheekily quipped.

She signed off: ‘Let’s talk about toys baby!’ 

She revealed she’s working with the brand with the launch of three new vibrators and wants to destigmatize the use of sex toys. 

New partnership: Only last week, it was announced that Gemma has teamed up with Durex to release a range of sex toys to break down the stigma of self-love

New partnership: Only last week, it was announced that Gemma has teamed up with Durex to release a range of sex toys to break down the stigma of self-love

New partnership: Only last week, it was announced that Gemma has teamed up with Durex to release a range of sex toys to break down the stigma of self-love

Gemma Collins launches her debut collaboration with New LookSource

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