Jessica Simpson is continuing to show off the results of her most recent weight loss journey, after announcing this year that she has lost 100lbs for a third time.
On Friday, the singer displayed her trim waist as she told fans she was dressed to ‘approve denim’ at a meeting for her fashion brand, which she recently attempted to buy back with her own cold hard cash.
‘Denim Approval Meeting Attire,’ the 41-year-old captioned the photo to her 5.9million followers, as perched her hand on her hip, with her hair styled similar to Farrah Fawcett from Charlie’s Angles.
Journey: Jessica Simpson shows off VERY trim waist amid 100lb weight loss for a third time… as she heads to a meeting after buying back fashion brand with her own cash
She appears to fully focused on getting her brand back in good business, after recently partnering with Walmart Fashion on a new jewelry line under name.
The new partnership may help alleviate some of Jessica’s recent money problems after she invested millions of her own cash to save her fashion brand.
Recently, she shockingly admitted her credit card was declined at fast food restaurant Taco Bell.
‘I am draining my bank account,’ the singer said on chat show The Real last month. ‘I have no working credit card. It’s OK. I will pay in cash. I went to Taco Bell the other day and my card got denied. I’m on a budget, ladies!’
Last October, Simpson reportedly offered up $65 million of her own money to regain full ownership of her billion-dollar fashion brand, the Jessica Simpson Collection, after its parent company Sequential Brands Group Inc, filed for bankruptcy.
Trim: The star put her hand on her hip as she posed for the Instagram snap on Friday
Reveal: Jessica recently revealed how she has lost 100lbs for a third time in a row, as she posted a bikini shot to Instagram last month
Despite the huge success of the fashion line, Simpson herself was never a billionaire as she had only licensed her name to the venture, making $13 million or less during the time it had brought in $1 billion in sales, according to Bloomberg.
Now, Simpson – who last month did a sponsored ad for allergy medicine Flonase – is making the risky move of pouring her personal wealth into the project to revive it.
But she doesn’t seem scared.
‘With money, there’s just so much fear attached to it,’ she added to the ladies of The Real
‘And I’m the person that you get mad at at the blackjack table. I’ll put it all out there if it’s me that’s driving the show, because I believe in myself and I know what I can do. And I know that nothing will stop me, and if you try to stop me, I’ll try harder.’
The Newlyweds star had cofounded the Jessica Simpson Collection in 2005 with her mother Tina Simpson and the pair are still working on it today. In November last year, a defiant Simpson told fans how she beat the odds of winning back her brand.
Weight loss journey: Jessica has been open about her weight with fans (Pictured left in 2006, and right in 2012 when she was pregnant with her first child)
‘I am truly humbled to reclaim 100% ownership of MY name and my brand,’ she wrote. ‘It was a long journey getting to this point. I was told no, that brand ownership was out of the question, that I was not relevant enough, and I would never have 100%.’
‘My mom @tinasimpsonofficial and I remained steadfast, patient, determined, brave, and STRONG. TODAY we can look back and say we BEAT ALL ODDS stacked against us. We withstood the battle and today we CONFIDENTLY claim victory! The entire Jessica Simpson Collection belongs to us!’
Simpson currently has an estimated net worth of around $200 million thanks to her singing and acting career, fashion brand and other endorsements. 2
The reality star reportedly had owned just over a third of the brand (37.5%) when Sequential Brands Group Inc. had purchased a majority share from Camuto Group in 2015.
Trim and motivated: In addition to her weight loss, Jessica has been working hard to build back her fashion brand
Meanwhile, Jessica recently revealed how she has lost 100lbs for a third time in a row.
Posing in a bikini on Instagram, she told her followers: ‘I have gained and lost 100lbs 3x so I never thought this moment could or would happen, but I’m finally spring breakin’ wearin’ a BIKINI!!!!!!’
The performer cited ‘hard work,’ ‘determination’ and ‘self love’ as the three most important aspects of her weight loss journey.
Simpson’s personal trainer Harley Pasternak previously spoke to E! News and noted that the singer wanted to create a fitness routine that would be sustainable in her future.
‘It had to be more than just getting back from her baby weight, but how do I keep whatever I am doing now forever. That’s why we are not a big fan of doing any extreme diet or radical forms of exercise,’ she said.
Pasternak pointed out that the hitmaker had ‘such a great attitude’ about the process.
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