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Leaked figures reveal how much Australia’s top influencers really earn

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Leaked figures reveal how much Australia's top influencers really earn

There’s big money to be made if you’re an influencer, and now an online calculator is able to estimate how much some of Australia’s biggest social media stars earn.

Influencer Marketing Hub estimates Tammy Hembrow can command anywhere from $37,850 to $63,100 for a single sponsored Instagram post.

Sitting right behind her is fitness mogul Kayla Itsines, who can potentially earn between $37,700 and $62,900 per post.

Rich list: There's big money to be made if you're an influencer, and now an online calculator is able to estimate how much some of Australia's biggest social media stars earn. Pictured: Kayla Itsines, who can potentially earn between $37,700 and $62,900 per sponsored post

Rich list: There's big money to be made if you're an influencer, and now an online calculator is able to estimate how much some of Australia's biggest social media stars earn. Pictured: Kayla Itsines, who can potentially earn between $37,700 and $62,900 per sponsored post

Rich list: There’s big money to be made if you’re an influencer, and now an online calculator is able to estimate how much some of Australia’s biggest social media stars earn. Pictured: Kayla Itsines, who can potentially earn between $37,700 and $62,900 per sponsored post

Former cricketer Michael Clarke earns between $3,500 and $5,900 for a sponsored post, according to the estimates.

AFL WAG Bec Judd could potentially make between $3,260 and $5,440 per post.

Married At First Sight star Jules Robinson is also believed to be a top earner, commanding between $3,100 and $5,100 for a single ad.

Crunching numbers: The generator allows you to enter an Instagram handle, and it then calculates how much influencers earn per post. (These figures are in US dollars and have been converted to Australian dollars for this article)

Crunching numbers: The generator allows you to enter an Instagram handle, and it then calculates how much influencers earn per post. (These figures are in US dollars and have been converted to Australian dollars for this article)

Crunching numbers: The generator allows you to enter an Instagram handle, and it then calculates how much influencers earn per post. (These figures are in US dollars and have been converted to Australian dollars for this article)

She out-earns her Married At First Sight co-star Jessika Power, who charges an estimated $1,500 to $2,500 per sponsored post.

Fellow MAFS bride Martha Kalifatidis can command between $2,580 and $4,300 for each post.

Her earnings from sponsored posts exceed those of her fiancé Michael Brunelli, who pulls in between $1,200 and $2,000. 

Rich girl: Married At First Sight star Jules Robinson (pictured) is also believed to be a top earner, commanding between $3,100 and $5,100 for a single ad

Rich girl: Married At First Sight star Jules Robinson (pictured) is also believed to be a top earner, commanding between $3,100 and $5,100 for a single ad

Rich girl: Married At First Sight star Jules Robinson (pictured) is also believed to be a top earner, commanding between $3,100 and $5,100 for a single ad

Science: Influencer Marketing Hub takes into account the number of followers an influencer has, their average likes per post, and their engagement rate. (These figures are in US dollars and have been converted to Australian dollars for this article)

Science: Influencer Marketing Hub takes into account the number of followers an influencer has, their average likes per post, and their engagement rate. (These figures are in US dollars and have been converted to Australian dollars for this article)

Science: Influencer Marketing Hub takes into account the number of followers an influencer has, their average likes per post, and their engagement rate. (These figures are in US dollars and have been converted to Australian dollars for this article)

Actress and model Pia Whitesell can earn between $2,700 and $4,600 per post.

Trailing close behind is Big Brother alum Skye Wheatley, who can command between $2,700 and $4,500.

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Nadia Bartel can also command thousands per sponsored post, with her going rate between $2,270 and $3,790.

Breadwinner: Fellow MAFS bride Martha Kalifatidis (left) can command between $2,580 and $4,300 for each post. Her earnings from sponsored posts exceed those of her fiancé Michael Brunelli (right), who pulls in between $1,200 and $2,000

Breadwinner: Fellow MAFS bride Martha Kalifatidis (left) can command between $2,580 and $4,300 for each post. Her earnings from sponsored posts exceed those of her fiancé Michael Brunelli (right), who pulls in between $1,200 and $2,000

Breadwinner: Fellow MAFS bride Martha Kalifatidis (left) can command between $2,580 and $4,300 for each post. Her earnings from sponsored posts exceed those of her fiancé Michael Brunelli (right), who pulls in between $1,200 and $2,000

The Bachelor’s Abbie Chatfield can earn between $1,330 and $2,220, sitting just above her rival Brooke Blurton.

Meanwhile, Brooke can command between $1,300 and $2,150 per sponsored post. 

Celebrity publicist Roxy Jacenko can earn between $1,100 and $1,800, while Imogen Anthony’s going rate is from $830 to $1,400.

In the thousands: Jessika Power charges an estimated $1,500 to $2,500 per sponsored post

In the thousands: Jessika Power charges an estimated $1,500 to $2,500 per sponsored post

In the thousands: Jessika Power charges an estimated $1,500 to $2,500 per sponsored post

Money talk: The calculator then estimates what they can command for each sponsored post, with some of Australia's top influencers pulling in thousands. (These figures are in US dollars and have been converted to Australian dollars for this article)

Money talk: The calculator then estimates what they can command for each sponsored post, with some of Australia's top influencers pulling in thousands. (These figures are in US dollars and have been converted to Australian dollars for this article)

Money talk: The calculator then estimates what they can command for each sponsored post, with some of Australia’s top influencers pulling in thousands. (These figures are in US dollars and have been converted to Australian dollars for this article)

Fashion designer Pip Edwards can command between $720 and $1,200.

Sitting on the lower end of the scale is former rugby league WAG Phoebe Burgess, who only earns between $470 and $790 per post, according to estimates. 

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Married At First Sight’s Nasser Sultan can earn up to $577 per post, sitting just above model Jett Kenny whose approximate rate is between $340 and $570. 

Pay day: Celebrity publicist Roxy Jacenko (pictured) can earn between $1,100 and $1,800

Pay day: Celebrity publicist Roxy Jacenko (pictured) can earn between $1,100 and $1,800

Making it rain: Model Imogen Anthony's (pictured) going rate is from $830 to $1,400

Making it rain: Model Imogen Anthony's (pictured) going rate is from $830 to $1,400

Comparisons: Celebrity publicist Roxy Jacenko (left) can earn between $1,100 and $1,800, while Imogen Anthony’s (right) going rate is from $830 to $1,400

The Influencer Marketing Hub generator allows you to enter an Instagram handle, and it then calculates how much influencers earn per post.

It takes into account the number of followers an influencer has, their average likes per post, and their engagement rate.

The calculator then estimates what they can command for each sponsored post, with some of Australia’s top influencers pulling in thousands.

Lower end of the scale: MAFS groom Nasser Sultan can earn up to $577 per post, sitting just above model Jett Kenny (pictured) whose approximate rate is between $340 and $570

Lower end of the scale: MAFS groom Nasser Sultan can earn up to $577 per post, sitting just above model Jett Kenny (pictured) whose approximate rate is between $340 and $570

Lower end of the scale: MAFS groom Nasser Sultan can earn up to $577 per post, sitting just above model Jett Kenny (pictured) whose approximate rate is between $340 and $570

Leaked figures reveal how much Australia's top influencers really earnSource

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