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#FeatureByLifeContinentalLagerBeer: Following the regional auditions that took place across four South-Eastern cities, the much anticipated indigenous music talent show, Hi-Life Fest, powered by Life Continental Lager Beer is set to debut on TV this Sunday, November 13th, 2022 with some indigenous talents vying for a shot at musical stardom.
The cities of Onitsha, Owerri, Awka and Enugu had played host to the auditions that saw different music talents display lyrical dexterity and their highlife musical prowess as they eulogize the indigenous Beer brand as well as its ethos of Progress, Brotherhood and Culture in Igbo language.
