Seaman’s Schnapps said it was promoting hard work among Nigerians with its new campaign tagged, ‘Unlock your blessings’.
Addressing journalists during a press briefing in Ikeja recently, the Senior Brand Manager, Schnapps, Grand Oak Limited, Mr Adebowale Bojuwade, said the campaign intended to also encourage people to go out and do things that will make them unlock the good things they are seeking for.
“It intends to make people activate their blessings. The campaign won’t cut out any part of the society, it is for everyone, and all parts of the society are covered.”
He said that people often associate blessings with landmark moments such as childbirth, weddings, or career milestone adding that the brand wants to remind everyone that everyday situations, such as good health, safety, and ability to afford basic needs are also blessings worthy of gratitude, especially during challenging economic times.”
Bojuwade explained that the campaign is not only to promote the brand but also to awaken the social consciousness of Nigerians.
Bojuwade said as a brand, they believe that being able to motivate and stimulate people towards unlocking their blessings means a better society.
“As I said earlier the campaign is not only to promote the brand but also to awaken social consciousness. Because we believe that being able to motivate and stimulate people towards unlocking their blessing means a better society, productive and a prosperous society which will lead to a blossoming economy and also help to grow the brand.”
Bojuwade said that the brand aims at cultivating a sense of gratitude among people of all ages and demographics sensitising them to the blessings that surround them.
He added that the campaign encourages individuals to find their path to being blessed by recognizing and celebrating the small wins and daily joys that make life remarkable.
“Seaman’s Schnapps recognizes the significant role spirituality plays in human existence and the brand has always been a conveyor of blessings, seeking to enhance the hope and spiritual uplifting of individuals and communities in a lasting and meaningful way.”
“Campaign invites everyone to join the movement and embrace the idea that blessings are abundant in our live by celebrating everyday miracles and expressing gratitude for the blessings we encounter we unlock the path to greater joy and fulfillment.”
On the cost of the campaign, Bojuwade who admitted that the campaign runs into hundreds of millions however said he may not be able to quantity the cost.
