Apple reported fourth-fiscal quarter earnings on Thursday that beat analyst expectations for sales and earnings per share, but revealed that overall sales fell for the fourth quarter in a row. Every hardware business outside the iPhone declined year-over-year, with big drops in the iPad and Mac segments.
Apple highlighted stronger-than-expected 16% growth in its online services division to make up for weakness in hardware sales.
Here's how Apple did, versus LSEG (formerly Refinitiv) consensus expectations:
- EPS: $1.46 per share, versus $1.39 per share expected
- Revenue: $89.50 billion, versus $89.28 billion expected
- iPhone revenue: $43.81 billion, versus $43.81 billion expected
- Mac revenue: $7.61 billion versus $8.63 billion expected
- iPad revenue: $6.44 billion, versus $6.07 billion expected
- Wearables revenue: $9.32 billion, versus $9.43 billion expected
- Services revenue: $22.31 billion, versus $21.35 billion expected
- Gross margin: 45.2% versus 44.5% expected
Apple didn't give formal guidance, but CFO Luca Maestri usually provides data points on the earnings call. Analysts are looking for $122.98 billion in revenue for the December quarter, which would be a return to year-over-year growth in Apple's most important quarter.
Net income was $22.96 billion, versus $20.72 billion in net income a year ago. For Apple's entire fiscal year, it reported $383.29 billion in sales, down about 3% from Apple's fiscal 2022. Quarterly revenue declined less than 1% in the September quarter.
The company's iPhone sales were in line with Wall Street expectations and increased more than 2% from last year. It was the only hardware line for Apple to show growth in the quarter, and the period only included about a week of iPhone 15 sales.
Apple CEO Tim Cook said that the iPhone 15 was doing better than the iPhone 14 did during the September quarter last year.
“If you look at iPhone 15 for that period of time and compare it to iPhone 14 for the same time in the year-ago quarter, iPhone 15 did better than iPhone 14,” Cook told CNBC's Steve Kovach. He added that Apple's more expensive Pro and Pro Max iPhones were supply constrained because of high demand.
Apple's Mac and iPad businesses both suffered during the quarter. Maestri, Apple's CFO, had warned on a call with analysts after third-quarter results that iPad and Mac sales would fall by double-digit percentages.
Mac sales came in below Wall Street expectations, falling nearly 34% on an annual basis. Apple held an unusual nighttime launch event for its new MacBook Pro laptops and iMac desktop last month. While sales of the new devices aren't included in the quarter, Apple was signaling that new products could boost sales once again thanks to its new M3 chips.
Cook told CNBC that the Mac comparison is to “an all-time record” fourth quarter, which followed a huge supply disruption and pushed what would have been third-quarter sales into the last quarter of 2022. “So, the comparison point here is very difficult,” he said.
“I think the Mac is going to have a significantly better quarter in the December quarter. We've got the M3, we've got the new products, and we don't have the compare phenomenon on a year-over-year basis,” Cook said, referring to an unusually strong market for Macs in 2022.
Cook said that that overall market for personal computers is “challenging.”
Revenue from iPads was also down big, declining 10% from the same period last year. Apple did not announce new products ahead of the holiday season this year.
Apple's services business was a bright spot. Apple recorded $22.31 billion in services revenue, outpacing analyst expectations and increasing over 16% on an annual basis.
Apple's services division includes online subscriptions like iCloud storage and Apple Music, as well as warranties from AppleCare. A big chunk of Apple's services business comes from its deal with Google for the default search engine on Apple's browser, Safari, which has been highlighted in recent weeks as part of the Department of Justice antitrust case against Google. That payment to Apple is worth an estimated $19 billion this year.
Cook said services components including App Store sales, advertising (including the Google deal), iCloud, payment services, and Apple Music did well in the quarter and hit an internal Apple record, signaling continued growth.
“Every main service hit a record,” Cook said.
Maestri also noted in a statement that Apple's installed base of devices, or the number of iPhones, Macs, and iPads currently in active use, reached an all-time high during the quarter, although Apple did not give an exact number. Analysts say that growth in Apple's installed base signals future growth in its services division.
Cook said that Apple had over a billion paid subscriptions, which include both Apple's own services as well as apps on the App Store that bill on a recurring basis.
Apple's wearables business unit includes headphones like the company's AirPods as well as Apple Watch sales. It, too, shrank year-over-year, dropping over 3% on an annual basis.
Apple's business in Greater China, its third largest market, is under the microscope as investors worry about increased competition from Huawei. Greater China sales were basically flat year-over-year, and Apple reported $15.08 billion from the region, which includes Hong Kong and Taiwan.
Apple said it would pay a dividend of 24 cents per share this month and said the company had spent $25 billion during the quarter on share repurchases and dividends.