Coscharis Motors, the exclusive distributor of the Ford brand in Nigeria, has unveiled the all-new Ford Territory Sport Utility Vehicle.
The latest addition to the Coscharis product line-up, the Ford Territory, was showcased by the Deputy Group Managing Director of Coscharis, Fred Amobi, at the Coscharis Ford Showroom in Lagos.
The SUV is equipped with a robust 1.8-litre ecoboost engine and is targeted at tech-savvy automobile enthusiasts.
Amobi restated that the company’s commitment to job creation, revealing plans to commence the assembly of the Ford Territory in its Lagos plant.
“Our product line-up is one of the strongest and most diverse in Nigeria, and with the introduction of the Ford Territory, we aim to maintain our dominance in the automobile sector,” he stated.
Highlighting the extensive support infrastructure, Amobi noted, “Coscharis Motors has invested heavily in human and material resources, including workshops, certified original equipment manufacturer (OEM) trained technicians, and OEM-approved parts to ensure the vehicle’s optimal performance.”
The deputy group managing director highlighted the significance of the company’s continuous innovation in the Nigerian automobile industry and expressed confidence in the revitalisation of the national economy.
He underscored the importance of the company’s assembly plant in Awoyaya, Lagos, where it currently assembles the Ford Ranger and other brands.
The Executive Director of Sales and Strategy, Jonathan Maduka, described the Ford Territory as an SUV specifically designed for African roads, reinforcing the company’s commitment to delivering top-quality products.
“Over 40 years ago, when our founder, Dr Cosmas Maduka, started this company, he said that he wanted to add value and made it clear that our products would be the standard to measure others in the country,” Maduka stated.
Also, the General Manager of Sales, Coscharis Ford, Justin Ngini, emphasised the technological prowess of the new Ford Territory, highlighting its modern features, spacious interior, safety features, and large luggage compartment.
Endorsing the product, Tony Archibong, the first customer in Nigeria to purchase the Ford Territory from Coscharis Motors, expressed satisfaction with the decision.
“I am happy to have waited for the arrival of the Territory against buying any other model or car brand,” Archibong remarked, citing its fuel efficiency and comfort.
