How Apple Music Nigeria’s top charts are rigged – Chike

Celebrity Gig
  • Chike has alleged Apple Music Nigeria’s top songs chart is compromised. 
  • The singer made the claim in a recent interview on the “Curiosity Made Me Ask” show.
  • According to Chike, the charts are influenced by paid promotions rather than organic popularity.

Nigerian singer Chike Ezekpeazu Osebuka known mononymously as Chike has claimed that Apple Music Nigeria’s top songs chart is often manipulated, asserting that the Top 10 and Top 20 lists are frequently rigged through paid promotions.

In an interview on the show Curiosity Made Me Ask, hosted by content creator Bae U Barbie, Chike revealed that artistes can influence their chart positions by paying to boost streams.

READ ALSO:  Why Burna Boy is the biggest music star in Africa – Grammy organizers

Your Top 10 and Top 20 on Apple Music is rigged… Not all the time to be fair, but most times,” he stated, acknowledging some exceptions.

Chike explained that the music industry’s drive for visibility has led artistes and their teams to pay for chart placements to increase their exposure. In Chike’s words:

“Right now, if I want to be top 10 on Apple Music, I can tell my guys ‘okay please spend $30,000’ and we will go to top 10. But then it’s not real.”

Chike then emphasized that while some positions are earned organically, many top spots are bought, often benefiting artistes with substantial promotional budgets. He added:

“And don’t get me wrong, not everybody. But most times that’s actually what’s going on. So I’m not going to be spending to cancel against sometimes even people that have more money than me.”

Chike

In other news, Nigerian comedienne cum actress, Wofai Fada and Taiwo Cole have been legally hitched in a civil wedding ceremony in Lagos.

READ ALSO:  High military expenditure weakening Nigeria’s investments –AfDB

The comedienne took to her official page on the photo and video sharing platform, Instagram to show off photos from the event.

Congratulations have poured in for the couple despite the drama surrounding their union.

Categories

Share This Article
Leave a comment